No matter what your company sells or what you do, you will benefit from using social media marketing! If you don’t have a strong online presence, I would recommend that you make it a priority now! “Do I really need it?” Yes! Yes, you do! Have a look at some of the reasons below…
Increase Brand Recognition
You should make the most of every opportunity for your brand to be seen. Let’s be honest…what are people looking at these days? Their phones! So you need to be where they are looking. Social media networks are just different channels for your brands face to be seen and voice to be heard. Make it easy for people to find you.
Improved Brand Loyalty
If you are doing it right, social media will lead to real relationship building. You can engage with your customers on a day-to-day basis. When people are following your social media feed, they will be constantly reminded of your products and offerings. Social media gives customers a chance to feel like they can get to know the personality of your brand. Your brand acts like a person and people like to do business with people, not just a company. And if they know you, and like you, they will stick with you!
Huge potential for growth
Let’s be honest, one of the most important avenues of growth is word of mouth. Gone are the days when you had to wait for dinner parties and lunches with friends to chat about what you love and hate. Social media is a platform where everyone gets to have their say. And trust me, people love to have a say! People also love to try things that their friends, or other people they look up to, recommend. Here is an endless number of potential customers right at your fingertips.
So now that I have convinced you on the importance of social media marketing, check out this video on a few key things to remember when engaging with your customers.